Not just cars but clothing too: Ferrari makes its fashion runway debut
Ferrari has rolled out its offset in-house fashion collection, offering fans of the Ferrari brand and its supercars a bear on of "couture" within a contemporary clothing range.
The launch marks a major step in Ferrari's new brand strategy, one of its biggest investments outside the car business, which the visitor wants to business relationship for effectually x per cent of the profits in vii to 10 years.
READ> What it'southward like to drive the Ferrari Roma alongside a Singaporean pro racer
Ferrari'southward plans to extend its brand also include a new restaurant in hometown Maranello in northern Italia with Michelin-starred chef Massimo Bottura.
The fashions, by artistic director and former Armani designer Rocco Iannone, were on show at the Ferrari plant in Maranello on Jun 13, with a catwalk prepare on the assembly line for the "Prancing Horse" V12 sports cars, such as the new 812 Competizione.
"Nosotros want to concenter young people and women," Iannone said.
"Our targets are non just those who buy a Ferrari but too those who accept sensation of the brand and of its values," he said.
Iannone, 37, a native of Calabria in the south of Italian republic, said he worked hard on fabrics, which include silk, with a printed pattern of Ferrari iconography, and nylon.
"Nearly of them are loftier-functioning technical fabrics but with an haute-couture bear on," he said.
Iannone described the drove as "fluid", with eighty per cent of the fashions designed to appeal to both women and men, with sizes spanning XXXS to XXXL.
"Ferrari is never a nostalgic company, information technology's ever ready to seize the spirit of the present and to look at the future," he said.
With prices ranging from around €200 (South$322) for T-shirts to up to €3,000 for height-range coats, the collection has a luxury ethos.
Ferrari, however, will non forget its Formula One supporters even though it is cut dorsum on licence-based merchandising by 50 per cent. The company will still sell hats, cups and T-shirts beloved past fans.
"Our offering will preserve its two souls, auto buyers and supporters," Ferrari'south main brand diversification officer Nicola Boari said.
Ferrari's fashion collection volition exist on offering mainly online and through the company's official stores in Maranello, Milan and Rome, while further store openings are scheduled in Los Angeles and Miami this twelvemonth and in China in 2022.
Boari said Ferrari'southward luxury collection would be subsequently expanded to include accessories. "It will be an important surface area of development."
The collection comes just days afterward Ferrari appointed its new CEO Benedetto Vigna, a physicist who has spent 26 years in the semiconductor industry and is expected to drive Ferrari into the electrical automobile era.
"Nothing changes in our make strategy, the aim is to achieve a wider public, particularly young people and women, which is instrumental to our core business," Boari said.
"We desire to attract young people and women. Our targets are not only those who buy a Ferrari but also those who have awareness of the brand and its values." – Rocco Iannone
(Editing past Jane Merriman)
READ> Ferrari's latest express edition supercar costs S$2.3m...but you tin't buy ane
Source: https://cnalifestyle.channelnewsasia.com/obsessions/ferrari-unveils-first-fashion-collection-248056
0 Response to "Not just cars but clothing too: Ferrari makes its fashion runway debut"
Post a Comment